We looked to create a logo that felt older and less digital. So we created this lithograph, printing press style illustration, allowing of slight imperfections and distortion that could come from this more traditional style of illustration. We paired this together with a wide san serf to bring an element of modernness to the design. A key requirement we had to consider was how it would look in the tricolour a key visual within Rastafarian identity.
The design had to be both available for Digital and Screen Printing to be used on Hoodies, T-shirts and Banners